Nashville Tourism $9.97 Billion Industry, Here’s Why It’s a Top Global Travel Destination
Tourists spend $27 million a day in Nashville, Tennessee. With more than 50% of the U.S. population living within 650 miles of the city, it’s a top travel destination with accolades from prestigious media outlets like Condé Nast Traveler, Travel + Leisure, and National Geographic. The Music City has a growing airport, a variety of accommodations, and activities that include enjoying live music, cultural attractions, and a diverse range of bars and restaurants. This is Southern hospitality at its best.
According to the Nashville Convention and Visitors Corp, the city saw a 35% increase in direct visitor spending since 2021, driving its $9.97 billion tourism industry.
“Visiting Nashville is such a thrill,” says the editor of Sometimes Home, Mikkel Woodruff. “You can walk in the footsteps of country legends by day with a Behind the Scenes tour at the Grand Ole Opry or visit the Patsy Cline and Johnny Cash museums. You can see up-and-coming performers by night, anywhere from a ticketed venue — like the Ryman Auditorium to bars along Broadway.”
Seamless Airport Access
The Nashville International Airport (BNA) is one of the fastest-growing airports in North America. In 2022, the facility achieved a milestone by serving 20 million visitors. BNA continues to expand its airport to enhance the flights it offers, including nonstop options to London as well as direct flights to all five major cities in Canada. In 2023, the city expects 379,000 international visitors.
BNA is a seamless hub for millions passing through its gates who live, work, or want to vacation in Nashville and the surrounding area. Besides being the state capital, Nashville is the county seat of Davidson County, which brings in 34.5% of the state’s total visitor spending.
Diverse Accommodations for Every Traveler
The Nashville Convention & Visitors Corps estimates that 72% of people visiting Nashville stay overnight. Accommodations are as varied as the music that echoes from the bars into the streets. From trendy boutique hotels and the famous Gaylord Opryland Resort to five-star luxury hotels like the new Four Seasons overlooking the city and the Cumberland River, visitors have 495 hotels to choose from. With 72-plus more hotels on the horizon, including the Ritz-Carlton, travelers are sure to find the perfect place to meet their needs.
Iconic Things To Do in Music City
The options for listening to live music are endless in Music City. From catching a show at famous venues like the Bluebird Café, Ryman Auditorium, and the Grand Ole Opry to the honky tonks that line Lower Broadway, there’s no shortage of places to hear music. There are over 180 live music venues in town.
Nashville isn’t just a place for country music — all genres are popular. “If you love music of any kind, you can find it in Nashville,” says Heather Middleton, Chief Marketing Officer of Nashville Convention & Visitor Corp.