KOA Reports: Camping and Outdoor Recreation Are More Popular

Last year, 58 million households camped at least once in 2022, pumping 52 billion dollars into local communities and economies. People seek solace in nature for affordable vacations and mental health, and the great outdoors offers just that. 

Are you itching to hit the open road on that next road trip to see a meteor shower or solar eclipse, or visit a trendy town’s food scene? You’re not alone. 

Camping Adventures Continue To Surge in Popularity

According to a recent report on camping and outdoor hospitality by Kampgrounds of America (KOA), people choose outdoor-fueled camping adventures and road trips because they are affordable, easy to access, and allow for flexible planning. 

“A decade of independent research confirms that camping is a preferred way for many to travel, try new things, and connect with what they care about most, says Toby O’Rourke, CEO and President of Kampgrounds of America, Inc.

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Last year, 6.4 million households camped for the first time. KOA reports that 92 million US households identify as campers.  

New Audiences and Urban Communities Take Interest

The data shows urban dwellers are eager to escape city life, unplug, make memories with friends and family, and reconnect with nature. As a result, new demographics of campers are emerging, with the most significant increase seen in Gen-Z guests. 

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Freedom on Four (Or More) Wheels Despite the Economy

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Find out more about why people are choosing camping and outdoor recreation more than ever.