Last year, 58 million households camped at least once in 2022, pumping 52 billion dollars into local communities and economies. People seek solace in nature for affordable vacations and mental health, and the great outdoors offers just that.
According to a recent report on camping and outdoor hospitality by Kampgrounds of America (KOA), people choose outdoor-fueled camping adventures and road trips because they are affordable, easy to access, and allow for flexible planning.
“A decade of independent research confirms that camping is a preferred way for many to travel, try new things, and connect with what they care about most, says Toby O’Rourke, CEO and President of Kampgrounds of America, Inc.
The data shows urban dwellers are eager to escape city life, unplug, make memories with friends and family, and reconnect with nature. As a result, new demographics of campers are emerging, with the most significant increase seen in Gen-Z guests.